Pure Vanilla Extract - the #1 product you need for baking success. No baking pantry is complete without pure vanilla extract: it's a staple ingredient that is essential for everything from simple chocolate chip cookies to waffles to cakes. But not all vanilla is the same. We source our vanilla through partners who work directly with vanilla farmers in Madagascar. It's sustainably grown and bottled using a unique cold-pressed method that extracts maximum flavor (unlike many grocery store extracts), to yield a richer, more concentrated flavor than ordinary vanilla extract. It's a better-quality vanilla — one that's cultivated and harvested with attention to flavor — to elevate everything you make.